Our Story

Never underestimate the
power of a good cookie!

Our founder, Bea, grew up in Paris, developing a taste for high quality products from a young age. 

Her most memorable times growing up were spent in a kitchen, with her grandmother cooking and baking meals from scratch for a large family. From this time was born a passion for food, feeding people and creating memories around the table.

After a few years living in New York, because of a lack of tasty and healthy options to satisfy her sweet tooth, Bea started making her own ready-to-bake frozen treats to fit her busy lifestyle. She would pop them in the oven throughout the week, after a long day of work, when receiving friends and family over, or whenever she wanted to treat someone in her life. That’s how La Reserve was born.

La Reserve products are made to please your cravings with easy to use, delicious, high quality and organic sweets. Starting with an American staple, cookies, made the french way…

Making the world a happier place one cookie at a time!

Indulge in Pure
Happiness!